Rye whiskey's popularity has been increasing in recent years, with volumes growing by 1,275% between 2009 and 2019. The resurgence of rye whiskey is attributed to a number of factors, including:

Growing interest in craft whiskeys: The growing interest in whiskey, especially craft whiskeys, has helped bring rye whiskey back into the spotlight.

Innovative releases: Craft and large distillers have released innovative rye whiskeys, including aged rye whiskeys.

Cocktail culture: The growing popularity of cocktail culture has helped increase demand for rye whiskey outside of the US.

Historic significance: Rye whiskey is considered one of America's native spirits, and there's a growing interest in visiting historic distilleries, such as the reconstructed distillery at Mount Vernon.